{"id":4885,"date":"2018-04-17T17:32:36","date_gmt":"2018-04-17T15:32:36","guid":{"rendered":"https:\/\/www.urbanscreen.com\/night-of-the-challenger\/"},"modified":"2024-02-22T15:45:46","modified_gmt":"2024-02-22T13:45:46","slug":"night-of-the-challenger","status":"publish","type":"post","link":"https:\/\/www.urbanscreen.com\/de\/night-of-the-challenger\/","title":{"rendered":"NIGHT OF THE CHALLENGER"},"content":{"rendered":"<div class=\"article-video\">\n<div class=\"responsive-video\"><iframe src=\"https:\/\/player.vimeo.com\/video\/265200723\" width=\"825\" height=\"464\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>F\u00fcr den Launch der neuen Baggergeneration von Caterpillar haben wir eines unserer ambitioniertesten Projekte umgesetzt: ein ortsspezifisches Videomapping auf 4.500 m2 Au\u00dfengel\u00e4nde. 14 Projektoren mit einer Gesamtleistung von 280.000 AnsiLumen verwandelten den Sandkasten des Caterpillar Demonstrations- und Lernzentrums in M\u00e1laga in eine riesige B\u00fchne. Bei diesem au\u00dfergew\u00f6hnlichen multimedialen Markenerlebnis wurden die kraftvollen Maschinen in ihrem \u201enat\u00fcrlichen Habitat\u201c gezeigt und inszeniert: Eine 16-min\u00fctige Show erz\u00e4hlte die Geschichte von Caterpillars Gr\u00fcndung und Entwicklung. Auf dem H\u00f6hepunkt der Show enth\u00fcllte ein 12 Meter hoher W\u00fcrfel mit ferngesteuertem Kabuki den Cat 320 und stellte dem internationalen Fachpublikum seine neuen, revolution\u00e4ren Funktionen vor.<\/p>\n<p>Im Auftrag von: <a href=\"https:\/\/www.tisch13.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">tisch13<\/a><br \/>\nEndklient: <a href=\"https:\/\/www.cat.com\/de_DE.html\" target=\"_blank\" rel=\"noopener noreferrer\">Caterpillar<\/a><\/p>\n<p>Art Direction: <a href=\"http:\/\/alexandertrattler.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alexander Trattler<\/a><br \/>\nShowregie: Majo Ussat<br \/>\nAssistenz Showregie: Moritz Horn<br \/>\n3D-Supervision: Thorbj\u00f6rn Geisler<br \/>\n3D-Design: Moritz Horn<br \/>\nMotion Graphic Design: Moritz Richartz, Lukas Neumann, Till Botterweck<br \/>\nLichtdesign: Sebastian Jakob<br \/>\nMusik &#038; Sounddesign: Andr\u00e9 Feldhaus, Anders Wasserfall, Michael Meinl<br \/>\nErz\u00e4hlerstimme: Tom Zahner<br \/>\nMockup-Konstruktion: <a href=\"http:\/\/eikebuff.de\">Eike Buff<\/a> &#038; Lukas Neumann<br \/>\nKreative Leitung tisch13: Georg Dejung<\/p>\n<p>Produktionspartner: <a href=\"https:\/\/www.prg.com\/de\/de\" target=\"_blank\" rel=\"noopener noreferrer\">PRG<\/a> &#038; <a href=\"http:\/\/www.im-en.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intermediate Engineering<\/a><br \/>\nTechnische Leitung: Tobias Wursthorn (Intermediate Engineering)<br \/>\nProjektionstechnik: Frank Wagner<br \/>\nLichttechnik: Julius Neudecker &#038; Martin Rupprecht<br \/>\nCrew Chief PRG: Sven Heidlas<br \/>\nStandortmanagement: Matthias Wilde<\/p>\n<p>Produzent: Majo Ussat<\/p>\n<p>Dokumentation<\/p>\n<p>Kamera: Moritz Horn, Thorbj\u00f6rn Geisler<br \/>\nSchnitt: Moritz Horn<br \/>\nFotos: Moritz Horn, Thorbj\u00f6rn Geisler, <a href=\"http:\/\/www.dobers.com\/work\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Dobers<\/a><\/p>\n<p>Vielen Dank an Randall Crow und das Caterpillar-Team in M\u00e1laga f\u00fcr die hervorragende Unterst\u00fctzung vor Ort.<\/p>\n<p>NIGHT OF THE CHALLENGER wurde in enger Zusammenarbeit mit tisch13 entwickelt und realisiert. Vielen Dank an Georg Dejung, Pat Kalt und Stefanie Anspach f\u00fcr die gute Zusammenarbeit!<\/p>\n<div class=\"responsive-video\"><iframe src=\"https:\/\/player.vimeo.com\/video\/265212682\" width=\"825\" height=\"464\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/Caterpillar_Night_of_the_challenger_03.jpg\" alt=\"Caterpillar_Night_of_the_challenger_03\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/Caterpillar_Night_of_the_challenger_05.jpg\" alt=\"\" class=\"alignnone size-full wp-image-6714\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/Caterpillar_Night_of_the_challenger_09.jpg\" alt=\"\" class=\"alignnone size-full wp-image-6714\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/Caterpillar_Night_of_the_challenger_01.jpg\" alt=\"\" class=\"alignnone size-full wp-image-6714\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/Caterpillar_Night_of_the_challenger_11.jpg\" alt=\"\" class=\"alignnone size-full wp-image-6714\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/Caterpillar_Night_of_the_challenger_08.jpg\" alt=\"\" class=\"alignnone size-full wp-image-6714\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/Caterpillar_Night_of_the_challenger_07.jpg\" alt=\"\" class=\"alignnone size-full wp-image-6714\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/Caterpillar_Night_of_the_challenger_06.jpg\" alt=\"\" class=\"alignnone size-full wp-image-6714\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.urbanscreen.com\/wp-content\/uploads\/2018\/04\/Caterpillar_Night_of_the_challenger_02.jpg\" alt=\"\" class=\"alignnone size-full wp-image-6714\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr den Launch der neuen Baggergeneration von Caterpillar haben wir eines unserer ambitioniertesten Projekte umgesetzt: ein ortsspezifisches Videomapping auf 4.500 m2 Au\u00dfengel\u00e4nde. 14 Projektoren mit einer Gesamtleistung von 280.000 AnsiLumen verwandelten den Sandkasten des Caterpillar Demonstrations- und Lernzentrums in M\u00e1laga in eine riesige B\u00fchne. Bei diesem au\u00dfergew\u00f6hnlichen multimedialen Markenerlebnis wurden die kraftvollen Maschinen in ihrem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[306,303,630],"tags":[331,330,333,332],"class_list":["post-4885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-projects-de","category-brand-experience-de","category-staff-picks","tag-caterpillar-de","tag-immersive-de","tag-reveal-show-de","tag-trainings-center-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIGHT OF THE CHALLENGER | URBANSCREEN<\/title>\n<meta name=\"description\" content=\"Malaga, 2017: Ein eindrucksvolles 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