{"id":4962,"date":"2013-08-15T12:18:03","date_gmt":"2013-08-15T10:18:03","guid":{"rendered":"https:\/\/www.urbanscreen.com\/red-never-follows\/"},"modified":"2022-02-22T12:45:53","modified_gmt":"2022-02-22T10:45:53","slug":"red-never-follows","status":"publish","type":"post","link":"https:\/\/www.urbanscreen.com\/de\/red-never-follows\/","title":{"rendered":"RED NEVER FOLLOWS"},"content":{"rendered":"

\"OUT_SCULPTURE_saatchi_04\"<\/p>\n

\n

RED NEVER FOLLOWS war eine Ausstellung in der Saatchi Gallery, um den 20. Geburtstag der Marke HUGO zu feiern. Die Marke selbst hatte das Projekt RED NEVER FOLLOWS initiiert, in dessen Rahmen sie mit Kreativen aus der ganzen Welt zusammenarbeitete, um k\u00fcnstlerische Abenteuer auf die B\u00fchne zu bringen. Wie du vielleicht schon erraten hast, waren wir zuf\u00e4llig einer von ihnen.
\nAber wie setzt man eine Fassadenprojektion in eine Galerie ein? Offensichtlich konnten wir O.M. Ungers Galerie der Gegenwart nicht nach London bringen, also mussten wir anders denken. Und voil\u00e0 – im Rahmen dieser Ausstellung wurde das Konzept der erweiterten Skulpturen geboren. Wir haben ein kleinteiliges Modell der Fassade erstellt und das originale Videomaterial von 555 KUBIK auf das Objekt projiziert.<\/p>\n

\"OUT_SCULPTURE_saatchi_02\"<\/p>\n

\"OUT_SCULPTURE_saatchi_01\"<\/p>\n","protected":false},"excerpt":{"rendered":"

RED NEVER FOLLOWS war eine Ausstellung in der Saatchi Gallery, um den 20. Geburtstag der Marke HUGO zu feiern. Die Marke selbst hatte das Projekt RED NEVER FOLLOWS initiiert, in dessen Rahmen sie mit Kreativen aus der ganzen Welt zusammenarbeitete, um k\u00fcnstlerische Abenteuer auf die B\u00fchne zu bringen. Wie du vielleicht schon erraten hast, waren […]<\/p>\n","protected":false},"author":2,"featured_media":4549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[293],"tags":[376,424,426,425,423],"class_list":["post-4962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-555-kubik-de","tag-london-de","tag-mockup-de","tag-modell-de","tag-saatchi-gallery-de"],"acf":[],"yoast_head":"\nRED NEVER FOLLOWS \/ London<\/title>\n<meta name=\"description\" content=\"Ein Mock-up unserer Produktion '555 KUBIK' (urspr\u00fcnglich in der 'Kunsthalle Hamburg' zu sehen) wurde in der Saatchi Gallery \/ London pr\u00e4sentiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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