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RED NEVER FOLLOWS was an exhibition held at Saatchi Gallery to celebrate HUGO’s 20iest birthday. The brand itself had initiated the project RED NEVER FOLLOWS in the scope of which they collaborated with creatives from around the world, giving artistic adventures a stage. As you may have guessed, we happened to be one of them.

But how do you put a façade projection into a gallery? Obviously we couldn’t bring O.M. Unger’s Galerie der Gegenwart to London, so we had to think different. And voilà – within in the framework of this exhibition, the concept of augmented sculptures was born. We created a small scale model of the façade and projected the original video footage of 555 KUBIK onto the object.




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