A site-specific architectural projection for the opening ceremony of Peek&Cloppenburg Weltstadthaus in Vienna. The building designed by british architect David Chipperfield becomes a stage for a playful virtual fashion performance in the middle of Vienna’s historic centre, a district protected as a UNESCO World Heritage Site.

Art Direction: Max Görgen
Producer: Till Botterweck
Compositing: Max Görgen, Till Botterweck, Daniel Rossa
3D Operator: Peter Pflug
Sound-Design: Thorsten zum Felde
Assistant: Moritz Horn

Technical provider: Media Solutions Vienna