For our client FALKE we created an unusual product presentation. Based on an idea of BEL EPOK we realized a medial product display. The idea was to use projections to communicate the color and theme worlds of the products by emotional means. The product display was specially designed for this application and set up in the FALKE showroom in the Gehry buildings in Düsseldorf.

For the production, the leg busts had to be remodeled in 3D space and the planar sock files mapped onto the bust spatially correct and extremely precise.

In the meantime, we have already been able to convert three new collections on this display.

Premiere: August 2021 (permanent)
Commissioned by FALKE

Credits

Idea and project support: BEL EPOK
Art Direction: Daniel Rossa
3D Supervisor: Moritz Horn
Producer: Majo Ussat
Integration on location: LYNX Media Systems

Documentation:
Camera and editing: Lennart Liedtke