This show celebrated the big moment for Ithra’s Eid in Dhahran, Saudi-Arabia in April.

The 5:55 minute contemporary show was developed specifically for the occasion and the iconic building.

Our work is based on the idea of imagining a building reflecting on its own characteristics and constructional details in an abstract way. A total of 30 high-performance projectors created a 270-degree image on the façade.

Over 1,000,000 AnsiLumen of light output illuminated the 90-metre-high building, designed by the transdisciplinary studio Snohetta. In 3 days, almost 70,000 spectators saw our show.

Many thanks to Comenanddo and Filmmaster MEA for their professional support on site. And a huge thank you to the team of Ithra for their invitiaton and the amazing cooperation.

Commissioned by: King Abdulaziz Center for World Culture – Ithra
April 22 – 24, 2023

Artistic Direction: Daniel Rossa
3D-Design: Moritz Horn
Sound Design: Janis E. Müller
Production Management: Majo Ussat

Documentation:
Camera: Daniel Rossa and the Ithra film team
Editing: Moritz Horn